Unbreakable Brands, Unstoppable Growth
Turn Fear Into Action.
Gerardo del Villar
TEDx speaker, bestselling author, and explorer/photographer who turns real encounters with sharks and other apex predators into practical leadership tools—helping teams build courage, focus, and decisive action.
The Challenge
Unify two worlds into one identity—merging “sea and land” into a cohesive brand language that reflects both shark-diving intensity and wildlife photography, without feeling split or thematic.
[ MAIN LOGO ]
[ VARIANT ]
[ ICON ]
[ PRIMARY COLOR ]
Dark Midnight Blue
#003167
[ SECONDARY COLOR ]
Vibrant Aqua
#27E3E9
[ TERTIARY COLOR ]
Gargoyle Yellow
#FFD245
[ TEXT COLOR ]
Full White
#FFFFFF
The new identity unifies the worlds of ocean exploration and wildlife photography into a single, cohesive brand language—bold enough for the stage, refined enough for the page.
[ NEXT CASE ]
Óptica Regional
