Unbreakable Brands, Unstoppable Growth
Professional Eye Care
Óptica del Sur
Óptica del Sur is a trusted optometry practice providing exceptional eye care services and personalized attention to patients.
The Challenge
Having previously designed multiple optical identities in the same region, the challenge was to create a fresh, unmistakably distinct system—one that feels original and ownable, without repeating visual cues from our earlier work.
[ MAIN LOGO ]
[ VARIANT ]
[ ICON ]
[ PRIMARY COLOR ]
Ocean Blue
#1E5F8C
[ SECONDARY COLOR ]
Yellow Green
#94BC35
[ TERTIARY COLOR ]
Pure White
#FFFFFF
[ BEFORE ]
[ AFTER ]
A familiar name, a sharper look. Óptica del Sur's refreshed identity keeps what patients already trust — and gives it the clarity and confidence of a brand ready for what's next.
[ NEXT CASE ]
Yingo
