Crafting Unbreakable Brands

JB Elite Services

The Moving Art

JB Elite Services®

Trusted expertise in fine art logistics for galleries, fairs, and private collections.

Live website
Services
Branding, Web Design & Development & Social Content
Location
New York, NY, USA
Date
2025
Industry
Art Logistics Services

The Challenge

Refine, don't reinvent: preserve the emblem's essence and keep the JB monogram as the hero, maintaining the classic composition while delivering a cleaner, more luxurious refresh. The real challenge was restraint—making minimal changes that elevate the mark dramatically without it feeling changed.

[ MAIN LOGO ]

MAIN LOGO

[ VARIANT ]

VARIANT

[ ICON ]

ICON

[ PRIMARY COLOR ]

Sacramento State Green

#0D3F2B

[ SECONDARY COLOR ]

Anti-Flash White

#F1F1F1

[ TERTIARY COLOR ]

Gold Gradient

0% - #B28D28

30% - #D3B257

72% - #9C8340

88% - #AB8B35

100% - #6D5C2D

Desktop Mockup
Mobile Mockup 1
Mobile Mockup 2
Desktop Mockup 2
Social Story 1
Social Story 2
Social Story 3
Social Story 4
Social Story 5
Social Story 6
Before

[ BEFORE ]

After

[ AFTER ]

The new identity positions JB Elite Services as a distinguished, gallery-grade art logistics house—blending heritage authority with a modern, understated luxury.

[ NEXT CASE ]

Óptica Sabinas

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Óptica Sabinas