Crafting Unbreakable Brands
Live Music & Entertainment Platform
Aballoon TV
Aballoon TV offers live concerts, podcasts, and various other live and recorded musical content. It is part of the Aballoon platform, which connects musicians globally.
Live Music & Entertainment Platform
Aballoon TV
Aballoon TV offers live concerts, podcasts, and various other live and recorded musical content. It is part of the Aballoon platform, which connects musicians globally.
The Challenge
Develop a brand identity for Aballoon's new digital project, keeping the parent brand's conceptual DNA while refreshing the isotype and evolving the system into a more youthful, contemporary expression that stands confidently on its own across digital-first touchpoints.
[ MAIN LOGO ]
[ VARIANT ]
[ ICON ]
[ PRIMARY COLOR ]
Chrome Yellow
#FDA906
[ SECONDARY COLOR ]
Orioles Orange
#F93C21
[ TERTIARY COLOR ]
Winter Sky
#F40576
Not just a music channel — a destination. The identity reflects the range of Aballoon TV's content: bold enough to anchor a brand, flexible enough to frame whatever plays next.
[ NEXT CASE ]
Gewinn Solutions
