# Óptica Regional | Osmium

Óptica Regional is a trusted optometry practice located in Monterrey, NL, Mexico. They are committed to delivering exceptional eye care and personalized attention.

Source: https://osmium.agency/works/optica-regional

![Óptica Regional](/.netlify/images?url=%2Fimg%2Fworks%2For%2Fbackground.jpg&w=3840&q=100)

Professional Eye Care

Óptica Regional

Óptica Regional is a trusted optometry practice located in Monterrey, NL, Mexico. They are committed to delivering exceptional eye care and personalized attention.

Services

Rebranding & E-commerce

Location

Monterrey, NL, México

Date

2021

Industry

Health & Optics

Professional Eye Care

# Óptica Regional

Óptica Regional is a trusted optometry practice located in Monterrey, NL, Mexico. They are committed to delivering exceptional eye care and personalized attention.

Rebranding & E-commerce

Services

Monterrey, NL, México

Location

2021

Date

Health & Optics

Industry

![Óptica Regional](/.netlify/images?url=%2Fimg%2Fworks%2For%2Fbackground.jpg&w=3840&q=100)

![Óptica Regional Logo](/.netlify/images?url=%2Fimg%2Fworks%2For%2Flogo.svg&w=640&q=100)

## The Challenge

Preserve the “R” within the eye concept while refining the mark into a sharper, more contemporary system—youthful and modern, without sacrificing legibility or brand authority.

\[ MAIN LOGO \]

![MAIN LOGO](/.netlify/images?url=%2Fimg%2Fworks%2For%2Flogo-main.svg&w=640&q=100)

\[ VARIANT \]

![VARIANT](/.netlify/images?url=%2Fimg%2Fworks%2For%2Fvariant.svg&w=640&q=100)

\[ ICON \]

![ICON](/.netlify/images?url=%2Fimg%2Fworks%2For%2Ficon.svg&w=640&q=100)

\[ PRIMARY COLOR \]

Charlotte Blue

#004DD0

\[ SECONDARY COLOR \]

Deep Violet

#30006F

\[ TERTIARY COLOR \]

Spicy Blue

#53C7FA

\[ QUATERNARY COLOR \]

Full White

#FFFFFF

![Desktop Mockup](/.netlify/images?url=%2Fimg%2Fworks%2For%2Fmockup-desktop.png&w=3840&q=100)

![Social Story 1](/.netlify/images?url=%2Fimg%2Fworks%2For%2Fstory-1.jpg&w=750&q=100)

![Social Story 2](/.netlify/images?url=%2Fimg%2Fworks%2For%2Fstory-2.jpg&w=750&q=100)

![Social Story 3](/.netlify/images?url=%2Fimg%2Fworks%2For%2Fstory-3.jpg&w=750&q=100)

![Before](/.netlify/images?url=%2Fimg%2Fworks%2For%2Fbefore.png&w=640&q=100)

\[ BEFORE \]

![After](/.netlify/images?url=%2Fimg%2Fworks%2For%2Fafter.svg&w=640&q=100)

\[ AFTER \]

Óptica Regional carried years of brand equity in its original mark. The challenge was to evolve it — not replace it. The refreshed identity brings a younger, more contemporary energy while keeping the visual DNA that made the brand recognizable in the first place.

\[ NEXT CASE \]

### Estudio RST

[View case](/works/estudio-rst)

![Estudio RST](/.netlify/images?url=%2Fimg%2Fworks%2Festudiorst%2Fbackground.jpg&w=3840&q=100)