# Óptica del Sur | Osmium

Óptica del Sur is a trusted optometry practice providing exceptional eye care services and personalized attention to patients.

Source: https://osmium.agency/works/optica-del-sur

![Óptica del Sur](/.netlify/images?url=%2Fimg%2Fworks%2Fods%2Fbackground.jpg&w=3840&q=100)

Professional Eye Care

Óptica del Sur

Óptica del Sur is a trusted optometry practice providing exceptional eye care services and personalized attention to patients.

Services

Rebranding

Location

Monterrey, NL, México

Date

2021

Industry

Health & Optics

Professional Eye Care

# Óptica del Sur

Óptica del Sur is a trusted optometry practice providing exceptional eye care services and personalized attention to patients.

Rebranding

Services

Monterrey, NL, México

Location

2021

Date

Health & Optics

Industry

![Óptica del Sur](/.netlify/images?url=%2Fimg%2Fworks%2Fods%2Fbackground.jpg&w=3840&q=100)

![Óptica del Sur Logo](/.netlify/images?url=%2Fimg%2Fworks%2Fods%2Flogo.svg&w=640&q=100)

## The Challenge

Having previously designed multiple optical identities in the same region, the challenge was to create a fresh, unmistakably distinct system—one that feels original and ownable, without repeating visual cues from our earlier work.

\[ MAIN LOGO \]

![MAIN LOGO](/.netlify/images?url=%2Fimg%2Fworks%2Fods%2Flogo-main.svg&w=640&q=100)

\[ VARIANT \]

![VARIANT](/.netlify/images?url=%2Fimg%2Fworks%2Fods%2Fvariant.svg&w=640&q=100)

\[ ICON \]

![ICON](/.netlify/images?url=%2Fimg%2Fworks%2Fods%2Ficon.svg&w=640&q=100)

\[ PRIMARY COLOR \]

Ocean Blue

#1E5F8C

\[ SECONDARY COLOR \]

Yellow Green

#94BC35

\[ TERTIARY COLOR \]

Pure White

#FFFFFF

![Before](/.netlify/images?url=%2Fimg%2Fworks%2Fods%2Fbefore.png&w=640&q=100)

\[ BEFORE \]

![After](/.netlify/images?url=%2Fimg%2Fworks%2Fods%2Fafter.svg&w=640&q=100)

\[ AFTER \]

A familiar name, a sharper look. Óptica del Sur's refreshed identity keeps what patients already trust — and gives it the clarity and confidence of a brand ready for what's next.

\[ NEXT CASE \]

### Yingo

[View case](/works/yingo)

![Yingo](/.netlify/images?url=%2Fimg%2Fworks%2Fyingo%2Fbackground.jpg&w=3840&q=100)