# Dora Valdez, La de RH — Consultant Rebrand | Osmium

Osmium rebranded and built the website for Dora Valdez, a human capital and business transformation consultant based in Monterrey, Mexico.

Source: https://osmium.agency/works/laderh

![Dora Valdez, La de RH](/.netlify/images?url=%2Fimg%2Fworks%2Fladerh%2Fbackground.jpg&w=3840&q=100)

Human Capital & Business Transformation

Dora Valdez, La de RH®

Dora Valdez is a specialist in Human Capital and Business Transformation with over 20 years of experience. She has founded and led companies in the Human Capital and Real Estate sectors.

[Live website](https://laderh.com)

Services

Rebranding, Web Design & Development

Location

Monterrey, NL, México

Date

2024

Industry

Consulting

Human Capital & Business Transformation

# Dora Valdez, La de RH®

[Live website](https://laderh.com)

Dora Valdez is a specialist in Human Capital and Business Transformation with over 20 years of experience. She has founded and led companies in the Human Capital and Real Estate sectors.

Rebranding, Web Design & Development

Services

Monterrey, NL, México

Location

2024

Date

Consulting

Industry

![Dora Valdez, La de RH](/.netlify/images?url=%2Fimg%2Fworks%2Fladerh%2Fbackground.jpg&w=3840&q=100)

![Dora Valdez, La de RH Logo](/.netlify/images?url=%2Fimg%2Fworks%2Fladerh%2Flogo.svg&w=640&q=100)

## The Challenge

Refreshing the overall branding to achieve a modern look while maintaining color schemes similar to those already in use.

\[ MAIN LOGO \]

![MAIN LOGO](/.netlify/images?url=%2Fimg%2Fworks%2Fladerh%2Flogo-main.svg&w=640&q=100)

\[ VARIANT \]

![VARIANT](/.netlify/images?url=%2Fimg%2Fworks%2Fladerh%2Fvariant.svg&w=640&q=100)

\[ PRIMARY COLOR \]

Mystic

#D5527D

\[ SECONDARY COLOR \]

Sizzling Sunrise

#FFDA03

\[ TERTIARY COLOR \]

Cyclamen

#F5709A

\[ QUATERNARY COLOR \]

Cobalt Green

#056D5E

\[ QUINARY COLOR \]

Roman

#DF6760

\[ SENARY COLOR \]

Violet Crayola

#A54692

![](/.netlify/images?url=%2Fimg%2Fworks%2Fladerh%2Fbento-1.jpg&w=3840&q=100)

![](/.netlify/images?url=%2Fimg%2Fworks%2Fladerh%2Fbento-2.jpg&w=3840&q=100)

![](/.netlify/images?url=%2Fimg%2Fworks%2Fladerh%2Fbento-3.jpg&w=3840&q=100)

![](/.netlify/images?url=%2Fimg%2Fworks%2Fladerh%2Fbento-large.jpg&w=3840&q=100)

![Desktop Mockup](/.netlify/images?url=%2Fimg%2Fworks%2Fladerh%2Fmockup-desktop.png&w=3840&q=100)

![Mobile Mockup 1](/.netlify/images?url=%2Fimg%2Fworks%2Fladerh%2Fmockup-mobile.png&w=1200&q=100)

![Mobile Mockup 2](/.netlify/images?url=%2Fimg%2Fworks%2Fladerh%2Fmockup-mobile-2.png&w=1200&q=100)

![Desktop Mockup 2](/.netlify/images?url=%2Fimg%2Fworks%2Fladerh%2Fmockup-desktop-2.png&w=3840&q=100)

![Before](/.netlify/images?url=%2Fimg%2Fworks%2Fladerh%2Fbefore.png&w=640&q=100)

\[ BEFORE \]

![After](/.netlify/images?url=%2Fimg%2Fworks%2Fladerh%2Fafter.svg&w=640&q=100)

\[ AFTER \]

The refreshed identity elevates Dora Valdez's personal brand to match her authority—modern, professional, and built for an ecosystem that spans coaching, podcasts, and consulting.

\[ NEXT CASE \]

### Red Eye

[View case](/works/redeye)

![Red Eye](/.netlify/images?url=%2Fimg%2Fworks%2Fredeye%2Fbackground.jpg&w=3840&q=100)