# JB Elite Services — Fine Art Logistics Brand | Osmium

Osmium refined the monogram, built the brand system, and developed the website for JB Elite Services, a fine art logistics company in New York.

Source: https://osmium.agency/works/jbelite

![JB Elite Services](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Fbackground.jpg&w=3840&q=100)

The Moving Art

JB Elite Services®

Trusted expertise in fine art logistics for galleries, fairs, and private collections.

[Live website](https://jbeliteservices.net)

Services

Branding, Web Design & Development & Social Content

Location

New York, NY, USA

Date

2025

Industry

Art Logistics Services

The Moving Art

# JB Elite Services®

[Live website](https://jbeliteservices.net)

Trusted expertise in fine art logistics for galleries, fairs, and private collections.

Branding, Web Design & Development & Social Content

Services

New York, NY, USA

Location

2025

Date

Art Logistics Services

Industry

![JB Elite Services](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Fbackground.jpg&w=3840&q=100)

## The Challenge

Refine, don't reinvent: preserve the emblem's essence and keep the JB monogram as the hero, maintaining the classic composition while delivering a cleaner, more luxurious refresh. The real challenge was restraint—making minimal changes that elevate the mark dramatically without it feeling changed.

\[ MAIN LOGO \]

![MAIN LOGO](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Flogo-main.svg&w=640&q=100)

\[ VARIANT \]

![VARIANT](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Fvariant.svg&w=640&q=100)

\[ ICON \]

![ICON](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Ficon.svg&w=640&q=100)

\[ PRIMARY COLOR \]

Sacramento State Green

#0D3F2B

\[ SECONDARY COLOR \]

Anti-Flash White

#F1F1F1

\[ TERTIARY COLOR \]

Gold Gradient

0% - #B28D28

30% - #D3B257

72% - #9C8340

88% - #AB8B35

100% - #6D5C2D

![](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Fbento-1.jpg&w=3840&q=100)

![](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Fbento-2.jpg&w=3840&q=100)

![](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Fbento-3.jpg&w=3840&q=100)

![](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Fbento-4.jpg&w=3840&q=100)

![Desktop Mockup](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Fmockup-desktop.png&w=3840&q=100)

![Mobile Mockup 1](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Fmockup-mobile.png&w=1200&q=100)

![Mobile Mockup 2](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Fmockup-mobile-2.png&w=1200&q=100)

![Desktop Mockup 2](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Fmockup-desktop-2.png&w=3840&q=100)

![Social Story 1](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Fstory-1.jpg&w=750&q=100)

![Social Story 2](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Fstory-2.jpg&w=750&q=100)

![Social Story 3](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Fstory-3.jpg&w=750&q=100)

![Social Story 4](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Fstory-4.jpg&w=750&q=100)

![Social Story 5](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Fstory-5.jpg&w=750&q=100)

![Social Story 6](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Fstory-6.jpg&w=750&q=100)

![Before](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Fbefore.png&w=640&q=100)

\[ BEFORE \]

![After](/.netlify/images?url=%2Fimg%2Fworks%2Fjbelite%2Flogo-main.svg&w=640&q=100)

\[ AFTER \]

The new identity positions JB Elite Services as a distinguished, gallery-grade art logistics house—blending heritage authority with a modern, understated luxury.

\[ NEXT CASE \]

### Óptica Sabinas

[View case](/works/optica-sabinas)

![Óptica Sabinas](/.netlify/images?url=%2Fimg%2Fworks%2Fos%2Fbackground.jpg&w=3840&q=100)