# Aballoon TV | Osmium

Aballoon TV offers live concerts, podcasts, and various other live and recorded musical content. It is part of the Aballoon platform, which connects musicians globally.

Source: https://osmium.agency/works/aballoontv

![Aballoon TV](/.netlify/images?url=%2Fimg%2Fworks%2Faballoontv%2Fbackground.jpg&w=3840&q=100)

Live Music & Entertainment Platform

Aballoon TV

Aballoon TV offers live concerts, podcasts, and various other live and recorded musical content. It is part of the Aballoon platform, which connects musicians globally.

Services

Branding

Location

California, USA

Date

2021

Industry

Entertainment

Live Music & Entertainment Platform

# Aballoon TV

Aballoon TV offers live concerts, podcasts, and various other live and recorded musical content. It is part of the Aballoon platform, which connects musicians globally.

Branding

Services

California, USA

Location

2021

Date

Entertainment

Industry

![Aballoon TV](/.netlify/images?url=%2Fimg%2Fworks%2Faballoontv%2Fbackground.jpg&w=3840&q=100)

![Aballoon TV Logo](/.netlify/images?url=%2Fimg%2Fworks%2Faballoontv%2Flogo.svg&w=640&q=100)

## The Challenge

Develop a brand identity for Aballoon's new digital project, keeping the parent brand's conceptual DNA while refreshing the isotype and evolving the system into a more youthful, contemporary expression that stands confidently on its own across digital-first touchpoints.

\[ MAIN LOGO \]

![MAIN LOGO](/.netlify/images?url=%2Fimg%2Fworks%2Faballoontv%2Flogo-main.svg&w=640&q=100)

\[ VARIANT \]

![VARIANT](/.netlify/images?url=%2Fimg%2Fworks%2Faballoontv%2Fvariant.svg&w=640&q=100)

\[ ICON \]

![ICON](/.netlify/images?url=%2Fimg%2Fworks%2Faballoontv%2Ficon.svg&w=640&q=100)

\[ PRIMARY COLOR \]

Chrome Yellow

#FDA906

\[ SECONDARY COLOR \]

Orioles Orange

#F93C21

\[ TERTIARY COLOR \]

Winter Sky

#F40576

Not just a music channel — a destination. The identity reflects the range of Aballoon TV's content: bold enough to anchor a brand, flexible enough to frame whatever plays next.

\[ NEXT CASE \]

### Gewinn Solutions

[View case](/works/gewinn)

![Gewinn Solutions](/.netlify/images?url=%2Fimg%2Fworks%2Fgewinn%2Fbackground.jpg&w=3840&q=100)